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Now showing items 16-20 of 20
Supply chain management of entrepreneurial competence through cultural orientation and cross cultural competence
Bulan, Tapi Rondang Ni () 2021This study aims to determine the effect of individual and external factors on cultural orientation and cross-cultural competence and their impact on the formation of entrepreneurial competence. The research is quantitative verification research. The analysis and observation unit of this research are SME entrepreneurs in the creative fashion industry in North Sumatra who have already carried out international business activities. The study involved 129 samples taken randomly from SME entrepreneurs in North Sumatra. Data were analyzed using partial least squares (PLS). From the results of this study, it is shown that individual factors and external factors can play a role in the formation of cultural orientation and cross-cultural competence of entrepreneurs. However, in the formation of entrepreneurial competencies, it is shown that only individual factors can have an influence on entrepreneurial competence. In addition, this study also found a direct relationship between cultural orientation and cross-cultural competence with entrepreneurial competence.
SURAT PENCATATAN CIPTAAN : MODEL PENGEMBANGAN KOMPETENSI KEWIRAUSAHAAN BERBASIS PBP BERBANTUAN TIK (MODEL PKKB_PBP-TIK)
Bulan, Tapi Rondang Ni () 2023MODEL PENGEMBANGAN KOMPETENSI KEWIRAUSAHAAN
SURAT PENCATATAN PENCIPTAAN : PENGANTAR KEWIRAUSAHAAN
Bulan, Tapi Rondang Ni () 2022Pengantar Kewirausahaan
SURAT PENCATATAN PENCIPTAAN: KEWIRAUSAHAAN
Bulan, Tapi Rondang Ni () 2021Kewirausahaan
The effect of e-commerce service quality on customer satisfaction, trust and loyalty
Bulan, Tapi Rondang Ni () 2022This study aims to explain the effect of service quality on satisfaction, service quality on trust, service quality on loyalty, satisfaction on loyalty and trust on loyalty. The population in this study are all consumers who have made transactions at an Indonesian marketplace, Shopee.co.id. The number of respondents used as a sample is 300 respondents. The results showed a significant influence between variables in the four interaction effects, namely service quality on satisfaction, service quality on trust, satisfaction with loyalty, and trust in loyalty. Meanwhile the insignificant effect was service quality on loyalty, the results of the total effect calculation also showed that Trust is a mediating variable between service quality and loyalty. marketing stimuli that can be carried out include main- taining cash on delivery services to increase customer trust, optimizing customer satisfaction through service improvement, providing more organized information so that consumers are easier and more comfortable in transacting, providing a 'tracking order' stage for customers, so that customers can monitor the progress of product orders. For further research, it is hoped that it can develop more variables under study and make comparisons of other e-commerce both in Indonesia and interna- tionally.