| dc.description.abstract |
Promotional media provide an explanation to potential customers about the goods or services that will be offered to potential consumers. The promotion process can be done in various ways, one of which is brochures. Harapan Medan University uses brochures as one of the promotional media that is still being carried out until now. To attract the attention of prospective students, they can insert Augmented Reality (AR) into the brochure to make it more interesting and interactive. The software development method used to build this application is waterfall. The system design uses UML (Unified Modeling Language). This research utilizes Markerless technology by displaying the building from Campus 2 Harapan Medan University. This application is built using Unity 3D and the Vuforia Engine, while the programming language uses C #. This research produces an Augmented Reality application that can be used on Android smartphones. This application provides information on the shape of the campus building at Harapan Medan University as a promotional medium.
Keywords: Promotional Media, Augmented Reality, Markerless, Unity, Vuforia
| en_US |
