| dc.description.abstract |
The purpose of this study was to determine the effect of perceived value and satisfaction on the intention of returning tourists to Merci Barn Tourism. The sampling technique used is non-probability sampling with a total sample of 97 people. The data was obtained by giving a statement in the form of a questionnaire directly to the respondent to obtain valid data. Based on the results of the analysis, it is known that perceived value and satisfaction have a positive and significant effect on the intention of returning tourists to Merci Barn Tourism, either simultaneously or partially. The results of the determination test obtained an R square value of 0.794, this means that the intention to return tourists to Merci Barn Tourism can be explained by the perceived value and satisfaction variables of 79.4%, while the remaining (20.6%) is explained by other factors outside the model. . | en_US |
