PENGUATAN KINERJA PEMASARAN MELALUI PENGEMBANGAN INOVASI DAN KREATIVITAS PADA WIRAUSAHA MUDA (STUDI PADA FAKULTAS EKONOMI BISNIS UNIVERSITAS HARAPAN MEDAN)
| dc.contributor.author | Manurung, Maesi Dora | |
| dc.date.accessioned | 2022-07-13 | |
| dc.date.available | 2022-07-13 | |
| dc.date.issued | 2019 | |
| dc.identifier.uri | https://repositori.unhar.ac.id/handle/256/penguatan-kinerja-pemasaran-melalui-pengembangan-inovasi-dan-kreativitas-pada-wirausaha-muda-studi-pada-fakultas-ekonomi-bisnis-universitas-harapan-medan | |
| dc.description.abstract | The development of SME businesses from time to time has experienced a steady increase. However, in its journey to develop more advanced, SME business people are not free from obstacles. The average obstacle faced by business people in Universitas Harapan Medan is not knowing the right strategies and innovations to develop their business. This was revealed by several business people conducted by researchers during the pre-primary survey. The purpose of this study was to determine whether the development of innovation and creativity had a partial or simultaneous effect on marketing performance for young entrepreneurs in the Faculty of Business Economics at Universitas Harapan Medan The sample used in this study were 100 young entrepreneurs in the Faculty of Business Economics, Universitas Harapan Medan. The data analysis technique used is multiple linear regression. The results showed that the development of innovation had a positive and significant effect on marketing performance, creativity had a significant effect on marketing performance and the development of innovation and creativity simultaneously had a significant effect on marketing performance Keywords: Innovation Development, Creativity, Marketing Performance | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | Universitas Harapan Medan | en_US |
| dc.subject | Entrepreneurial Management | en_US |
| dc.title | PENGUATAN KINERJA PEMASARAN MELALUI PENGEMBANGAN INOVASI DAN KREATIVITAS PADA WIRAUSAHA MUDA (STUDI PADA FAKULTAS EKONOMI BISNIS UNIVERSITAS HARAPAN MEDAN) | en_US |
| dc.type | Skripsi | en_US |
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