| dc.description.abstract |
This study aims to find the influence of entrepreneurial knowledge, entrepreneurial personality, and external factors on the success of small and medium enterprises in Medan Night Market. The questionnaire was distributed to 88 SMEs actors at the Medan Night Market. The model used is Multiple Linear Regression and is processed using SPSS version 22.0. Based on the results of the t-test analysis, it was found that entrepreneurial knowledge and entrepreneurial personality had a positive and significant effect on business success, while external factors (X3) had a positive but insignificant effect on business success. Then the results of the analysis using the F test note that the three independent variables, namely entrepreneurial knowledge, entrepreneurial personality, and external factors have a positive and significant effect on business success. The results of the analysis using the coefficient of determination show that 20.6% of business success can be obtained and explained by entrepreneurial knowledge, entrepreneurial personality, and external factors. While the remaining 79.4% is explained by other variables not included in this study. | en_US |
