| dc.contributor.author | aditi,bunga,nani,nani,juliana,surya,elfitra desy,manullang, sardjana orba | |
| dc.date.accessioned | 2022-08-22 | |
| dc.date.available | 2022-08-22 | |
| dc.date.issued | 2020 | |
| dc.identifier.uri |
http://sersc.org/journals/index.php/IJAST/article/view/13056
| |
| dc.description.abstract |
The research is aimed at analyzing green trust in mediating the effect of green perceived value and green perceived risk on green repurchase intention. The questionnaire was distributed to 190 Panasonic air conditioner (AC) consumers in Medan City. Analysis of the data used is path analysis with the Structural Equation Model, Amos 20.0 analysis tool. It was found that green perceived value and green perceived risk significantly influence green trust, green perceived value and green perceived risk have a significant effect on repurchase intention, green trust has a significant effect on repurchase intention, and green trust mediates partially mediation of the influence of green perceived value and green perceived risk to purchase intention | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | Universitas Harapan Medan | en_US |
| dc.title | Green trust mediates the effect of green perceived value and green perceived risk against green | en_US |
| dc.type | Karya Ilmiah | en_US |
