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One effort that can be taken in the face of increasingly fierce trade competition is the quality of packaging design. Based on the priority of technical characteristics obtained sequentially the building factors of the packaging design from the value of the respondent's response questionnaire to the packaging of janggelan products, namely, material, packaging color, packaging size and shape, packaging product information, and packaging logo. Packaging design design can be measured through factor values and levels. Factors that can affect the level value are factor A (box/box), factor B (rattan bamboo), factor C (brownish yellow), factor D (red), factor E (white and black), factor F (composition, halal , net), and the G factor (middle). The Taguchi method obtained a combination of factor levels that can improve the quality of janggelan product packaging, namely a combination of factor levels A1B2C1D1E1F1G2 (size and shape of the packaging box/box with a size of 15 x 15 cm, packaging material/material bamboo rattan with small size, packaging color brownish yellow with light gradations , the color of the written information on the packaging is red with light gradations, the color of the brand packaging is white and black with light gradations, the information on packaging product composition, halal, net is medium size, and the location of the middle packaging logo is medium size).
Keywords : Visual appeal, Taguchi Method, Packaging, Unsightly
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