| dc.contributor.author | aditi,bunga | |
| dc.date.accessioned | 2022-11-05 | |
| dc.date.available | 2022-11-05 | |
| dc.date.issued | 2019 | |
| dc.identifier.uri |
http://irjbs.com/index.php/jurnalirjbs/article/view/1354
| |
| dc.description.abstract |
Indonesia is a developing country which has many Small and Medium
Firms (SMEs). It has a vital role in development and economic growth.
The purpose of this research is to know and analyze the effect of product
innovation and halal labelling in buying Repurchase. The method used
in this study is descriptive analysis method by describing the data. It has
been collected without intending to make conclusions to the public
or generalization. Data analysis used is Multiple Linear by using SPSS
software. The results showed that product innovation and halal labeling
simultaneously had a positive and significant effect on buying repurchase.
Partially Product Innovation and Halal Labelization have positive and
significant effect in buying repurchase. Price as a moderating variable
can strengthen the influence of product innovation and halal labelisasi in
buying repurchase in SMEs of Langkat. | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | Universitas Harapan Medan | en_US |
| dc.title | Innovation Product and Halal Labelization In Buying Repurchase | en_US |
| dc.type | Karya Ilmiah | en_US |
