DAMPAK PROMOSI PADA MEDIA SOSIAL INSTAGRAM DENGAN PENDEKATAN AISAS MODEL DI MASA PANDEMI COVID-19 ( STUDI KASUS PADA KONSUMEN ONLINE MS.GLOW)

dc.contributor.authorFEBBY ELDA TITANIA
dc.date.accessioned2024-08-27
dc.date.available2024-08-27
dc.date.issued2023
dc.identifier.uri https://journal.cattleyadf.org/index.php/Jasmien/article/view/450
dc.description.abstract This research is a quantitative associative research. The population in this study were MS.Glow users on Instagram social media. Primary data obtained by questionnaire (Google Form). The data were analyzed using the Structural Equation Model – Partial Least Square (PLS) analysis technique. The results showed that promotion had a significant effect on Attention, Promotion had a significant effect on Interest, Promotion had a significant effect on Search, Attention had a significant effect on Action, Interest had no significant effect on Action, Search had a significant effect on Action, Promotion had a significant effect on Action through Attention, Promotion has no significant effect on Action through Interest, Promotion has no significant effect on Search through Attention, Action has a significant effect on Share, Attention has a significant effect on Share through Action, Interest has no significant effect on Share through Action, Search has a significant effect on Share through Action. Keywords: Promotion, Instagram Social Media, AISAS en_US
dc.language.isoenen_US
dc.publisherUniversitas Harapan Medanen_US
dc.subject DAMPAK PROMOSI PADA MEDIA SOSIAL DI MASA PANDEMI COVID-19 en_US
dc.titleDAMPAK PROMOSI PADA MEDIA SOSIAL INSTAGRAM DENGAN PENDEKATAN AISAS MODEL DI MASA PANDEMI COVID-19 ( STUDI KASUS PADA KONSUMEN ONLINE MS.GLOW)en_US
dc.typeSkripsien_US


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