| dc.description.abstract |
Promotional media with various sales strategies have now been made by other marketing parties. Promotional media have different sales strategies according to each company's procedures, but all of them have one goal, namely to convey the message of a product to the public or potential customers about the meaning, purpose and advantages of the product. In the company PT. Rapy Ray Putratama especially the Ray Developer division so far as promotional media only uses print media such as brochures. For this reason, with the existence of this animated visualization promotional media, the promotional media for Ray Developer becomes more effective and practical so that potential consumers can understand the message contained in the animated visualization. The software used to create this animated visualization is AutoCad, SketchUp, 3D Max, Adobe After Effects, and Adobe Premiere.
Key Words : Animation Visualization, Media Promotion, 3D.
| en_US |
