dc.description.abstract |
Competition in the business world that is growing more and more advanced makes business actors have to think about strategies in marketing the business they are engaged in. The selection of a business location must be considered in developing a business. The determination of a business location can determine whether the business is successful or not in carrying out business processes. The selection of coffee shop locations, especially in the city of Medan, has so far been carried out only by using field surveys by visiting locations that are want to be used as a place to open a coffee shop without prioritizing aspects of the location and also not using mathematical methods or calculations, this research is to create a decision support system using the Vikor Method in helping business actors to determine strategic locations in determining the location of opening a coffee shop. With this system it will make it easier for the community to find a location for opening a coffee shop especially in the city of Medan.
Keyword : Vikor, Coffee Shops,Location Determination
| en_US |