DATA MINING MARKET BASKET ANALYSIS MENGGUNAKAN ALGORITMA HASH BASED PADA SISTEM PENJUALAN PRODUK

dc.contributor.authorLubis, M. Fadli Hamdi
dc.date.accessioned2024-05-17
dc.date.available2024-05-17
dc.date.issued2023
dc.identifier.uri https://prosiding.snastikom.com/index.php/SNASTIKOM2020/article/view/89
dc.description.abstract This research aims to determine consumer shopping patterns with Data Mining Market Basket Analysis using the Hash Based Algorithm in the product sales system. The results show that the most purchased item based on the period August 2022 - July 2023 for 1-itemset is Sanger Ice (A) at 42% . For 2-itemset, namely Sanger Ice (A) and Sanger Hot (B), it is 25%. After three iterations, one address remains in the 3-itemset hash table. Frequent itemsets obtained are Sanger Ice (A), Sanger Hot (B), Bird's Nest (AO) with a quantity sold of 42 (Support Count) or 12% and Confidence 49% Kata Kunci: Data Mining, Market Basket Analysis, Algorithm Hash Based, Itemset en_US
dc.language.isoenen_US
dc.publisherUniversitas Harapan Medanen_US
dc.subjectALGORITMA HASH BASED en_US
dc.titleDATA MINING MARKET BASKET ANALYSIS MENGGUNAKAN ALGORITMA HASH BASED PADA SISTEM PENJUALAN PRODUKen_US
dc.typeSkripsien_US


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