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Higher Education Branding In Private University In Electronic Word-Of-Mouth At Medan City
Bulan, Tapi Rondang Ni () 2021Penelitian ini bertujuan untuk mengetahui pengaruh brand understanding, brand influence dan brand credibility terhadap pemilihan perguruan tinggi swasta dalam elektronic word of mouth baik secara parsial maupun simultan. Jumlah populasi dalam penelitian ini adalah 100 dengan sampel sebanyak 100 responden menggunakan teknik pengambilan sampel yaitu probability sampling. Teknik analisis yang digunakan adalah regresi linier berganda. Hasil penelitian menunjukkan bahwa brand understanding tidak berpengaruh terhadap pemilihan perguruan tinggi swasta dalam electronic word of mouth, brand influence tidak berpengaruh terhadap pemilihan perguruan tinggi swasta dalam electronic word of mouth, brand credibility berpengaruh positif dan signifikan terhadap pemilihan perguruan tinggi swasta dalam electronic word of mouth, brand understanding, brand influence dan brand credibility berpengaruh positif dan signifikan terhadap pemilihan perguruan tinggi swasta dalam electronic word of mouth dan pemilihan perguruan tinggi swasta dalam electronic word of mouth (y) dipengaruhi oleh x1 (brand understanding), x2 (brand influence), dan x3 (brand credibility) sebesar 10,7%
IMPACT OF STRATEGIC LEADERSHIP AND ORGANIZATIONAL INNOVATION ON THE STRATEGIC MANAGEMENT: MEDIATIONAL ROLE OF IT CAPABILITY
Bulan, Tapi Rondang Ni () 2021This is a very competitive environment in which organizations must focus on strategic management factors to survive and develop a competitive advantage. The current study examines the effect of strategic leadership and organizational innovation on strategic management. It introduces a new mechanism of the effect of strategic leadership and organizational innovation by assessing the mediational role of the IT capability of the organization. It focuses on how an organization can do efficient strategic management by utilizing the strategic leadership and the organizational innovation. For this purpose, the data was collected from the faculty members of Malaysian universities. The data was collected through survey questionnaires. The usable response rate of the data was 61%. PLS-SEM technique was adopted for analysis for which Smart- PLS used. The findings of the study revealed that organizational innovation, strategic leadership and IT capability are important antecedents of strategic management. Moreover, mediating effect of IT capability was also confirmed. The findings of the study are helpful for academicians and policymakers.
Supply chain management of entrepreneurial competence through cultural orientation and cross cultural competence
Bulan, Tapi Rondang Ni () 2021This study aims to determine the effect of individual and external factors on cultural orientation and cross-cultural competence and their impact on the formation of entrepreneurial competence. The research is quantitative verification research. The analysis and observation unit of this research are SME entrepreneurs in the creative fashion industry in North Sumatra who have already carried out international business activities. The study involved 129 samples taken randomly from SME entrepreneurs in North Sumatra. Data were analyzed using partial least squares (PLS). From the results of this study, it is shown that individual factors and external factors can play a role in the formation of cultural orientation and cross-cultural competence of entrepreneurs. However, in the formation of entrepreneurial competencies, it is shown that only individual factors can have an influence on entrepreneurial competence. In addition, this study also found a direct relationship between cultural orientation and cross-cultural competence with entrepreneurial competence.
SURAT PENCATATAN PENCIPTAAN: KEWIRAUSAHAAN
Bulan, Tapi Rondang Ni () 2021Kewirausahaan
PENGARUH KONFLIK DAN AMBIGUITAS PERAN TERHADAP KEPUASAN KERJA DIMEDIASI OLEH KELELAHAN EMOSIONAL
Bulan, Tapi Rondang Ni () 2022Kepuasan kerja pegawai dapat dicapai jika berbagai harapan pegawai dapat terpenuhi dengan melaksanakan pekerjaannya. Penelitian ini bertujuan untuk menganalisis pengaruh konflik dan ambiguitas peran terhadap kepuasan kerja dengan kelelahan emosional sebagai variabel mediasi. Penelitian ini dilakukan di Sistem Administrasi Manunggal Satu Atap (SAMSAT) Medan Selatan. Responden penelitian adalah seluruh pegawai berjumlah 72 orang. Penelitian ini berjenis kausalitas. Hasil penelitian membuktikan bahwa secara parsial maupun simultan konflik dan ambiguitas peran berpengaruh signifikan terhadap kepuasan kerja baik secara langsung maupun melalui kelelahan emosional sebagai variabel mediasi. Semakin tinggi konflik dan ambiguitas peran yang dijalani karyawan maka akan memicu munculnya kelelahan emosional dan pada akhirnya akan menurunkan kepuasan kerja, dan sebaliknya. Oleh karenanya pimpinan perlu melakukan analisis jabatan secara tepat agar dapat mengidentifikasi kesesuaian karakteristik karyawan yang dibutuhkan setiap jabatan dalam instansi. Pengarahan untuk menjelaskan berbagai bentuk rencana kerja juga perlu dilakukan secara periodik untuk memberikan pemahaman yang lebih baik atas tugas-tugas yang harus dicapai setiap karyawan.