| dc.description.abstract |
The importance of promotion is carried out for small and medium UMKM. With the promotion can help promote the products owned by these UMKM to the public. Promotion can be done conventionally by making brochures, flyers or banners but also digitally through mass media. Making a promotional video for UMKM profiles is one way to promote and introduce UMKM to the public by utilizing digital promotions in the form of videos. In the current new normal era, promotion in the digital field is in great demand and services without leaving the house are an alternative that will be chosen by the community. This research is intended to introduce an UMKM in order to digitally promote UMKM to help increase sales in order to improve the economy after the covid 19 pandemic. Making this UMKM profile promotional ad using the Wondershare Filmora9 video editor application After this promotional video is finished, it is hoped that UMKM can increase the number of customers and sales while maintaining the quality of their services.
Keywords: UMKM Profile, video, promotion.
| en_US |
