| dc.description.abstract |
In today's information technology increasingly advanced and developing that can be used to make it easier to do work, one of the example is CV. Arjuna Advertising/Digital Printing. CV. Arjuna Advertising/Digital Printing is a business engaged in printing in the marketing process that has been running using social media, such as WhatsApp and Instagram, although it is quite good, but this media cannot display detailed product information. The purpose of this research is to build an android-based marketing application for printing and banner products. The system development method uses the prototype method and is implemented using javascript and MySQL and the system design uses UML (Unified Modeling Language). This system will be tested using the black box method. The results of the research are the application of e-marketing of printing products and banners using the marketing mix method that can provide output from user friendly e-marketing designs, such as making it easier for customers according to user needs and making it easier for customers to find information about the products on CV. Arjuna Advertising/Digital Printing quickly.
Keywords: Marketing, Prototype, Javascript, Marketing mix and Black box | en_US |
