| dc.contributor.author | aditi,bunga ,hafizah,suyar annisha suvero,hendriarto, prasetyono hendriarto | |
| dc.date.accessioned | 2022-07-03 | |
| dc.date.available | 2022-07-03 | |
| dc.date.issued | 2021 | |
| dc.identifier.uri |
https://www.ijirmf.com/wp-content/uploads/IJIRMF202111032.pdf
| |
| dc.description.abstract |
The research analysis aims to determine whether psychological, situational and social factors partially and simultaneously have a positive and significant effect on purchasing decisions at Koetaradja Coffee Binjai. The data analysis technique used is the associative method with the help of the SPSS version 16.0 program. This study uses multiple linear regression analysis. The sample in this study were 92 respondents. Primary data collection using a questionnaire. The results showed that psychological factors partially positive and significant effect on purchasing decisions at Koetaradja Coffee Binjai. Situational factors partially have a positive and significant effect on purchasing decisions at Koetaradja Coffee Binjai. Social factors partially have a positive and significant effect on purchasing decisions at Koetaradja Coffee Binjai. Psychological, situational and social factors simultaneously have a positive and significant effect on purchasing decisions at Koetaradja Coffee Binjai. Adjusted R Square 0.710 or determination 71% the remaining 29% are other factors outside the model. | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | Universitas Harapan Medan | en_US |
| dc.title | Factors Affecting Purchase Decisions at Koetaradja Coffee Binjai | en_US |
| dc.type | Karya Ilmiah | en_US |
