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The current technological advancements have transformed the business paradigm across various sectors, including sales and services. PT. Primajaya Multi Technology, a company focusing on electronic product sales and servicing, acknowledges the importance of a system to enhance operational efficiency and customer satisfaction. This paper discusses the design and implementation of a system covering electronic sales and service booking. Through structured research procedures, including preparation, execution, data analysis, website development, and report compilation, this system was successfully developed using the waterfall method. Functional requirements analysis includes problem identification, problem-solving, system analysis, customer evaluation assessment, system evaluation, and system usage. Unified Modeling Language (UML) was used for system design, while interface design was carried out to create an intuitive and engaging user experience. Research results indicate that the integrated system successfully improves operational efficiency, provides better customer experiences, and enhances understanding of customer needs and preferences through customer satisfaction evaluations. Blackbox testing also aids in identifying issues without requiring internal knowledge of system structure. In conclusion, this system contributes positively to PT. Primajaya Multi Technology in enhancing operational performance and customer satisfaction. However, there is room for further development, including advanced development planning, collaboration with external parties, and mobile application development.
Keywords: Technological Development, Electronic Sales, Service Provision, Customer Satisfaction, PT. Primajaya Multi Technology, Waterfall, UML, Blackbox.
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