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The context for this study is how people act when conversing on social media, particularly Instagram, which is rapidly rising. When expressing their point of view on social media, a person frequently violates the ethics and regulations. Some of these individuals will even use language to humiliate, disparage, degrade, and defame other people or group. This is commonly referred to as hate speech. This research discusses the analysis of hate speech addressed to Puan Maharani on Instagram. This research aims to determine the types of hate speech and clarify the intentions of hate speech addressed to Puan Maharani on instagram. Qualitative research method is applied in this research. The research object is Puan Maharani. This research are used Mondal et al theory (2017) in determining the type of hate speech and Kreidler Theory (2002) in clarifying the intention of the hate speech. The data are words and sentences. The sources of data are the posts of Instagram accounts. There are 17 data in this research. The results of this research are (1) there are nine types of hate speech from the highest range to the lowest range, such as gender, physical, behavior, class, religion, race, sexual orientation, ethnicity, disability. (2) There are five intentions by the social media user from the highest range to the lowest range, such as insulting, insinuating, mocking, accusing, blaming. | en_US |