| dc.contributor.author | Wulan Sari | |
| dc.date.accessioned | 2024-09-24 | |
| dc.date.available | 2024-09-24 | |
| dc.date.issued | 2022 | |
| dc.identifier.uri |
https://repositori.unhar.ac.id/handle/1235/pengaruh-store-environment-price-discount-dan-bonus-pack-terhadap-impulse-buying-pembelian-impulsif-yang-dimoderasi-oleh-positive-emotion-pada-konsumen-the-body-shop-di-sun-plaza-medan
| |
| dc.description.abstract |
This study aims to determine the effect of the store environment, price discounts and bonus packs on impulse buying (impulsive purchases) on Body Shop employees, either partially or simultaneously. To find out whether positive emotion moderates the effect of store environment, price discounts and bonus packs on impulse buying (impulsive purchases) for Body Shop employees. The total population in this study amounted to 100 people, and by using a saturated sampling technique, a sample of 100 people was obtained. The analysis technique used is residual MRA.
The results showed that the store environment had no significant effect on impulse buying. Price discount has no significant effect on impulse buying (impulse buying). The bonus pack has an effect on impulse buying (impulsive purchases). Positive emotion was proven to be significant in moderating the store environment for impulse buying (impulsive buying), positive emotion was proven to be significant in moderating price discounts on impulse buying (impulsive buying) and positive emotion was proven to be significant in moderating bonus packs on impulse buying (impulsive purchases).
| en_US |
| dc.language.iso | en | en_US |
| dc.publisher | Universitas Harapan Medan | en_US |
| dc.subject | TERHADAP IMPULSE BUYING (PEMBELIAN IMPULSIF) YANG DIMODERASI OLEH POSITIVE EMOTION | en_US |
| dc.title | PENGARUH STORE ENVIRONMENT, PRICE DISCOUNT, DAN BONUS PACK TERHADAP IMPULSE BUYING (PEMBELIAN IMPULSIF) YANG DIMODERASI OLEH POSITIVE EMOTION PADA KONSUMEN THE BODY SHOP DI SUN PLAZA MEDAN | en_US |
| dc.type | Skripsi | en_US |
