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This research was done at KOSU Medan which is engaged in the culinary field for selling coffee products and drinks to meet consumer needs. The purpose of this studied was to determined partially and simultaneously the effected of trust and service on loyalty which was mediated by customer satisfaction. The population were consumers who came to visited and bought beverage products sold by the company, the research sample was taken with random sample, namely hair samples so that the number of samples were 100 respondents. Data collection with questionnaires given to respondents
Based on the results of the study, it showed that partially consumer trust and service have positive and significant effected on customer satisfaction. Consumer trust and service partially have positive and significant effected on consumer loyalty and partial customer satisfaction have significant effected on consumer loyalty at KOSU Medan. Simultaneously, consumer trust, service and customer satisfaction have positive and significant effected on consumer loyalty at KOSU Medan. The correlation between consumer trust, service and customer satisfaction is very strong on consumer loyalty at KOSU Medan. The percentage of consumer loyalty could be explained by consumer trust, service and customer satisfaction, namely 65.70% and the remaining was 34.3% could be explained by other variables outside the scope of research that was not carried out.
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