| dc.description.abstract |
The goal of this research was to investigate the impact of product quality, service quality, and customer loyalty on customer satisfaction. Also, at PT. International Organic Earth, to see if the influence on service quality will boost customer satisfaction. Associative research using a quantitative method is used in this study. The population in this study is the number of respondents at PT. Bumi Organic Internasional, which comprises of 100 persons, and the sample utilized in this study is a saturated sample of 100 respondents. The validity test and rehabilitation test were used in this study to analyze data.
The findings revealed that the quality of products and services had a favorable and significant impact on customer satisfaction as measured by customer loyalty. According to the findings of the Sobel test, individual qualities improve the association between customer loyalty and service quality. | en_US |
