| dc.description.abstract |
MSMEs have a strategic role in supporting regional economic growth.
However, during this pandemic, SMEs are facing obstacles such as
reduced sales, limited distribution capital, raw material problems,
and reduced production. This research was conducted by analyzing.
This research developed a theoretical model based on the Structural
Equation Model (SEM) which was tested using Amos 1.8 as an
analytical tool. Respondents from this study were 128 consumers of
MSME products in Garut Regency. The results of this study indicate
that Entrepreneurial Orientation has no effect on competitiveness,
Business strategy has an effect on Competitiveness, Entrepreneurial
orientation has no effect on business performance, Business strategy
has no effect on business performance, Competitiveness has an effect
on business performance. The implication of this study is an
entrepreneurial orientation in handling doing business in MSMEs.
Someone who dares to take risks can be defined as someone who is
opportunity-oriented in the context of uncertainty in decisionmaking. The business strategy carried out has an impact on
increasing competitiveness compared to competitors. Business
actors are expected to be able to improve their business performance
by continuing to build even better products by increasing marketing
through digital marketing. Likewise, innovating products can
increase profits from the business. The limitations of this study were
due to the very short time, the researchers distributed
questionnaires so that many respondents could not be interviewed
in depth. | en_US |
