| dc.description.abstract |
Problems with maintaining business performance, such as sales or profit levels, have
been identified as a result of digital transformation. The post-pandemic situation
continues to present barriers, preventing corporate actors from fully restoring sales to
pre-pandemic levels. The presence of new enterprises is becoming more prevalent,
creating competition among business actors. This condition has a negative impact on
performance. Micro, small, and medium-sized enterprises (MSME) are one of the
transformation priorities since they are important drivers of national economic stability,
including the development of MSMEs in Medan City. The goal of this research is to
determine and analyse the impact of e-commerce, social media, and digital
transformation on business performance, in line with the expansion of the internet and
its potential application for corporate development. A purposive sampling technique was
utilised to choose MSMEs (n=121) in Medan City, with a focus on food and beverage,
fashion, and automotive sectors. As an idea, the Medan City Government might help
with digital transformation by utilising e-commerce and social media. The expansion of
digital ecosystems such as e-commerce, social media, and digital transformation
complements local economic growth, values community empowerment in MSMEs, and
values local cultural expertise. This collaboration is in keeping with the ideals of
sustainable development. | en_US |
