THE MEANING OF INTERNET VIRAL MEMES ON THE 9GAG SOCIAL MEDIA PLATFORM
| dc.contributor.author | Haidir, M | |
| dc.date.accessioned | 2022-06-29 | |
| dc.date.available | 2022-06-29 | |
| dc.date.issued | 2021 | |
| dc.identifier.uri | https://repositori.unhar.ac.id/handle/133/the-meaning-of-internet-viral-memes-on-the-9gag-social-media-platform | |
| dc.description.abstract | The objectives of this study were to identify of internet viral memes the meaning of the signs, symbols, and interpretants found in the 9GAG memes. These emblems offer the researcher with instructions or hints to decipher the meaning of advertising. The framing strategy is recognized depending on the image. The Memes are one technique to communicate with people on social media; one example is the 9GAG Meme. The 9GAG Meme is a type of meme that includes an image and a caption. This study used semiotic analysis to determine the sign contained in memes and how it is perceived. The memes used as study data are gathered by employing qualitative visual materials from 9GAGmemes.com as the data source. The visual semiotic theory established by Pierce (1931) was used to examine fifteen data sets. The technique of investigation in this study is qualitative data analysis. Each piece of information in this study consists of a symbol and a meaning. The signs were identified using Pierce's triadic sign (Representation, Object, and Interpretant), and there are three phases in understanding the sign: nonverbal communication legisign, framing strategies, and communicative act. The result of this study were; (1) Based on the analysis, the researcher discovered 27 icons and 39 symbols from 15 (fifteen) memes data that had been previously picked using simple sampling; (2) The researcher also discovered that visuals (icons) influenced the researcher's perception of memes' implicit meanings. Keywords: Semiotic, Charles Sanders Pierce, Meaning, Memes, 9GAG | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | Universitas Harapan Medan | en_US |
| dc.subject | English essay | en_US |
| dc.title | THE MEANING OF INTERNET VIRAL MEMES ON THE 9GAG SOCIAL MEDIA PLATFORM | en_US |
| dc.type | Skripsi | en_US |
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